Ajar Rajbhandary is the Founder and CEO of Herd, a New York–based commerce company that builds and scales consumer brands across leading retail marketplaces, including Amazon, Walmart, Target, and other global platforms. Founded without external investment, Herd has grown to over US$15 million in annual revenue within its first year, serving millions of customers and earning thousands of five-star reviews.

Originally from Nepal, he has built Herd into a rapidly expanding portfolio of brands spanning electronics, beauty, automotive accessories, pet products, and other consumer categories. Several of the company’s products consistently rank among the best sellers in their Amazon categories, outperforming many established global brands.

His entrepreneurial approach combines operational excellence, technology, data-driven decision-making, and strategic brand building to identify high-potential products and scale multiple businesses simultaneously. His work demonstrates how innovation, disciplined execution, and customer-focused product development can create high-growth companies without relying on venture capital. In recognition of his achievements, Ajar was named to the Forbes 30 Under 30 USA 2026 list in the Retail & E-Commerce category, making him one of the few Nepal-born entrepreneurs to receive this prestigious global honour